Google Analyst

Employment type:

Vacancy Requirements:

  • BA or BS in Business, statistics, or data science/analytics discipline.
  • 5+ years of experience in data analytics or similar positions.
  • Professional Certification in Web Analytics is highly desirable.
  • 5+ years of experience with Google Analytics, Google Tag Manager, and GA4.
  • Proficient in cross-browser compatibility, with knowledge of Enhanced E-commerce.
  • Familiarity with Google Looker Studio, PowerBI, Tableau, or similar tools.
  • Strong skills in Microsoft Office Suite, especially Excel.
  • Excellent written and verbal communication skills.

Vacancy Details

Role Responsibilities:

  • Manage Google Analytics and Google Tag Manager (GTM) environments, ensuring tagging integrity and accuracy.
  • Lead GA4 migration, auditing analytics usage, recommending fixes, and enhancing metrics.
  • Develop custom analytics JavaScript for events and triggers in Google Tag Manager.
  • Conduct audits and analysis of client data properties, identifying issues and optimization opportunities.
  • Collaborate with the engineering team to define and manage custom data layers.
  • Build standardized and custom Looker Studio reports for comprehensive analytics and insights reporting.
  • Maintain up-to-date technical specifications for accurate analytics tagging and reporting.
  • Lead tagging projects, partnering with stakeholders for requirements, implementation, and quality control.
  • Analyze website performance metrics and competitive trends, providing recommendations aligned with business objectives.
  • Report on KPIs and benchmarks for digital channels, offering support and training for Google Analytics and Looker Studio.
  • Communicate regularly with developers, product owners, and business stakeholders to improve tracking and reporting iteratively.
  • Collaborate with marketing, development, and client teams to create Looker Studio dashboards and reports.

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