Strategies for attracting and retaining top IT talent


February, 2023

Strategies for attracting and retaining top IT talent

topic IT Recruiting visibility1711 views

As the world becomes more digital and technology-driven, the demand for IT talent is only growing. In Canada, this demand is particularly high, and IT companies are facing an increasingly competitive job market when it comes to attracting and retaining top talent. So how can Canadian IT companies stay ahead of the curve? Here are some strategies to consider.

Standard ways of attracting IT candidates

Offer competitive salaries and benefits

One of the most effective ways to attract top IT talent is by offering competitive salaries and benefits packages. This includes not only a high base salary but also benefits such as health and dental insurance, retirement savings plans, and other perks like flexible work arrangements, unlimited vacation time, and professional development opportunities. It's important to stay up-to-date on industry standards and adjust your compensation packages accordingly to stay competitive.

Foster a positive company culture

Top IT talent is not just looking for a paycheck but also a positive work environment. This means fostering a company culture that values work-life balance, collaboration, and innovation. Encourage your employees to take breaks, offer social events, and build a supportive community that makes employees feel like they're part of something greater than just a job.

Invest in employee development and training

Top IT talent is often looking for opportunities to grow and develop their skills. Make sure you invest in employee development and training programs to help them improve their skills and stay current with the latest trends in the industry. This can include mentorship opportunities, conference attendance, and online courses.

Emphasize the importance of diversity and inclusion

Diversity and inclusion are important values in today's world, and IT companies should prioritize creating a diverse and inclusive workplace. This includes hiring and promoting individuals from underrepresented groups, supporting employee resource groups, and offering training to promote diversity and inclusion.

Create a strong employer brand

A strong employer brand can make all the difference when it comes to attracting and retaining top IT talent. This includes creating a compelling mission statement, developing a strong social media presence, and cultivating a positive reputation in the industry. Use employee testimonials and highlight the benefits of working at your company to attract new talent.


Non-standard ways of attracting IT candidates

Non-standard ways of attracting IT candidates can be effective in standing out from the competition and appealing to candidates who are looking for something different. Here are some examples of non-standard ways to attract IT candidates to a company:

Hosting hackathons and coding competitions

Hackathons and coding competitions can be a fun and engaging way to attract IT talent. By hosting these events, companies can showcase their culture, values, and technology stack, while also giving candidates the opportunity to demonstrate their skills and creativity.

Offering unique benefits and perks

Beyond the standard benefits like health insurance and retirement savings plans, companies can offer unique perks to attract IT candidates. For example, companies can offer unlimited vacation time, flexible work arrangements, free meals, or on-site amenities like game rooms and nap pods.

Providing creative job titles

Creative job titles can make a job posting stand out and grab the attention of candidates. For example, instead of a standard "software engineer" job title, a company might use something like "Code Ninja" or "Digital Alchemist."

Building a strong social media presence

A strong social media presence can help companies build a following and attract IT candidates who are interested in the company culture. By sharing behind-the-scenes glimpses of the company, highlighting employee stories, and showcasing company events, companies can create an engaging online presence that draws in potential candidates.

Hosting meetups and tech talks

Hosting meetups and tech talks can help companies build relationships with IT candidates in their local communities. By bringing together like-minded individuals to discuss industry topics, companies can showcase their expertise, connect with potential candidates, and create a sense of community around their brand.


In today's competitive job market, attracting and retaining top IT talent is a key challenge for Canadian companies. By focusing on creating a positive work environment, offering competitive compensation and benefits, investing in employee development and training, and leveraging new technologies, companies can attract and retain top talent. Additionally, by embracing diversity and inclusion, providing opportunities for professional growth and advancement, and creating a strong employer brand, companies can differentiate themselves from the competition and become an employer of choice for top IT talent.

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